Search volumes for the terms buy crypto and buy Solana have reached their highest scores on Google Trends.
The surge in interest aligns with the launch of the Official Trump (TRUMP) meme coin over the weekend ahead of the presidents inauguration.
According to data from Google Trends, both search terms have hit the maximum score of 100, indicating a peak in global interest. Similarly, search interest in Coinbase and crypto app also experienced significant increases.
Further, searches for Bitcoin and Crypto saw spikes over the past week, with the former hitting a score of 100 and the latter reaching 92 on January 20.
According to The Block Research, mentions of Bitcoin on X also grew from 247,000 in the second week of January to 495,000 in the third. Similarly, Ethereum mentions jumped from 73,600 to 293,000 during the same period.
The analysts suggested that this increase in social media activity could be a reflection of rising participation from retail audiences, with casual users and influencers playing a key role in the growing crypto conversation.
President Trump recently made headlines when he rolled out his new meme coin over the weekend. Initially met with skepticism by some traders who questioned its legitimacy due to similar tokens in the market, the asset gained traction after Trump addressed the launch on X, writing, My new Official Trump meme is here! It is time to celebrate everything we stand for: Winning!
Once authenticity was confirmed, TRUMP experienced a rapid price rally. Its value exploded after going live, with the token reaching a high of $75.35 and a market cap briefly surpassing $15 billion ahead of the president entering office.
However, the price surge did not last. CoinGecko data shows that TRUMPs market capitalization has since dropped to around $7.7 billion, with its price falling by 32.3% in the last 24 hours, to trade at $38.90.
Incidentally, the launch also had a positive impact on Solanas native token, SOL, which recently reached an all-time high of around $293. Analysts have attributed this jump in the cryptocurrencys price to the hype surrounding the TRUMP meme coin.
In general, many crypto influencers and analysts view the development as a major event for capital formation in the crypto sector. However, not all industry participants are convinced by the recent excitement. Former Coinbase CTO Balaji Srinivasan cautioned against the speculative nature of meme coins, describing them as a zero-sum lottery with no genuine wealth creation.
