Unstoppable Domains and Ethereum Name Service have dominated the decentralized domain name space as competitors — until now.
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Two of the biggest platforms powering Web3 decentralized domains are now available under one roof after Unstoppable Domains announced support for .eth domain names from the Ethereum Name Service (ENS).
The two service providers have been central pillars in the Web3 domain space, allowing users to create human-readable domain names and cryptocurrency wallet addresses. Decentralized domains also act as a profile across the Web3 ecosystem, unlocking a host of functionalities.
.eth is coming to Unstoppable.
Unstoppable is now your one-stop shop for Web3 domains. Buy and manage your .eth, .nft, or .x domains all in one place.
Better yet? We’re introducing new functionality that makes buying .eth domains easier and more seamless.
— unstoppable.polygon (@unstoppableweb) July 17, 2023
As Cointelegraph previously explored, Unstoppable Domains and ENS accounted for a combined six million domain registrations in early 2023, with registrations increasing markedly from 2022 onwards.
Users can now buy .eth names through Unstoppable with added payment methods and functionality to streamline the management of ENS domains. All .eth domains purchased from Unstoppable will be registered through the ENS smart contract and have the same functionality as those registered directly through ENS.
Related: State of play: Decentralized domain services reflect on industry progress
Users can also purchase .eth domains through Unstoppable without connecting them to an existing Ether (ETH) wallet. This is provisioned for by Unstoppable Vault, a noncustodial offering that allows users to secure Web3 domains without initially having a cryptocurrency wallet.
ENS users can also take advantage of an auto-renewal mechanism through Unstoppable, canceling out the need to renew .eth domains on-chain and the possibility of losing a domain as a result.
The integration with Unstoppable also allows .eth users to purchase their desired Web3 domain with several different payment methods, from Bitcoin (BTC) and 12 different cryptocurrencies to conventional fiat payment options, including credit cards, PayPal, Google Pay and Apple Pay.
Unstoppable is also developing .eth domain management tools, which will include the ability to set cryptocurrency addresses, manage on-chain profile data and transfer .eth domains.
An announcement shared with Cointelegraph highlights that users who buy .eth domains through Unstoppable can use ENS integrations. However, .eth domains purchased through Unstoppable will not function with Unstoppable’s 800 or so integrations.
Unstoppable also supports a number of Web3 domains including .nft, .crypto, .wallet, .dao, .bitcoin, .polygon, .BinanceUS and .blockchain.
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