An event highlighting a muchanticipated theme park attraction from the Walt Disney Company DIS may have unknowingly promoted a cryptocurrency.
What Happened: Disney has gotten a boost from the performance of its theme parks, helped by guests returning in the post-pandemic world and spending more in the parks when they do visit.
The entertainment conglomerate could get a further boostwith the opening of the Tron Lightcycle/Run ride, whichis said to be one of the fastestDisney attractions at any of its global theme parks.
Disney recently hosted a preview of the upcoming attraction forpassholders, Disney Vacation Club owners, D23 members and cast members. The theme park giant also held a preview event for media and Disney influencers earlier this week, according to the blog Inside the Magic. The event featured actors from the 1982 movie Tron, includingBruce Boxleitner, who also starred in the 2010 sequel, andCindy Morgan, who played Lora andwore a black t-shirt that said "Tron."
Interestingly, Inside the Magic notedthatMorgan's t-shirt didn't seem topromotethe1982 filmbut ratherthe logo of the cryptocurrency Tron TRX/USD . OneTwitter user even pointed out that Morgan had worna shirt that accidentally promoted the cryptocurrency.
In discussing the new ride, media members also used the hashtag #TRON, which is typically used for the cryptocurrency.
Related Link: How To Buy Tron
Why Its Important: Tron Lightcycle/Run has generated buzz throughout itsconstruction and completion, and could bring new and returningguests to the park.
The ride will hold a soft open from March 20 to April 2, and open officially on April 4. It is locatedinTomorrowlandat the Magic Kingdom Park at Walt Disney World in Florida.
Tron Lightcycle/Run will use a virtual queue and require guests to use the My Disney Experience app. Guests can also purchase Lightning Lane passes for the ride.
The original 1982 filmgrossed just$33 million but soon became a cult classic. A 2010 sequelcalled TRON: Legacy subsequentlygrossed $172.1 million domestically and $228 million in international markets.
A third Tron movie is said to be in the works, according toDeadline,with Jared Leto attached to star.
Disney previouslylaunched NFTs with VeVe and announced last year that Polygon MATIC/USD would bepart of its Disney Accelerator program. The company has not announced any partnerships with Tron.
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