Elon Musk-ledSpaceXsStarlinkhas reportedly changed the pricing of its internet service based on capacity in users areas.
What Happened: Starlink has cut prices by $20 to $90 per month in areas with excess capacity and hiked charges by $10 to $120 per month in areas with limited capacity, according to several tweets sharing email notifications from the internet provider.
The price changes would kick in immediately for new customers and from April 24 for existing customers living in areas with limited capacity, as per the screenshots.
Sawyer Merritt, a Tesla investor and co-founder of sustainable lifestyle clothing startupTwinBirch, also tweeted that Starlink for RV customers will increase by $15 to $150 per month in April.
NEWS: @SpaceX is changing Starlink prices.
$20 decrease in areas with excess capacity. New price is $90/month.
$10 increase in areas with limited capacity. New price is $120/month.
Starlink for RV customers will increase by $15 to $150/month beginning April 24, 2023. pic.twitter.com/9wN6wLHZKa Sawyer Merritt (@SawyerMerritt) February 22, 2023
Reactions: Responding to the price tweak, lead analyst at New Street Research,Pierre Ferragutweeted: Starlink doing in one email what all mobile operators have dreamt about doing for decades geographic yield management. Beautiful.
Starlink doing in one email what all mobile operators have dreamt about doing for decades geographic yield management. Beautiful. pic.twitter.com/E5fUD6S9SD Pierre Ferragu (@p_ferragu) February 22, 2023
Another user, however, questioned what would happen if a users area goes from excess capacity to limited capacity or vice-versa.
This prompts some questions: what happens if your area goes from excess capacity to limited capacity (or somehow vice versa?) Nathan Owens (@VirtuallyNathan) February 22, 2023
SpaceX did not immediately respond to Benzingas request for comment.
